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DXG: "The Green Dragon Rises - Unveiling the Explosive Profit Potential from The Privé"
  • 20/10/2025
In every growth cycle, real estate is always a leading sector due to its unique ability to generate rapid, significant profits once projects are launched and handed over. The value of a real estate company is typically directly proportional to its project backlog and inventory size at the beginning of the cycle – a key factor determining profit margins in the medium term.

DXG currently possesses all the necessary elements for a breakthrough in the 2026-2030 period, with the flagship project, The Privé, being the focal point. First and foremost is the impressive sales performance during the initial launch from August 22-24, 2025. In just 3 days, all 1,027 apartments in phase 1 of the project were sold out, with an average transaction price reaching VND 150 million/m2 (a 15%-30% increase compared to the forecasts of many securities companies) – setting a record for the fastest transaction speed ever, and demonstrating Dat Xanh Group's pioneering position in leading the online sales trend in the real estate sector in Vietnam. This event helped DXG create a significant impact in the southern real estate market at a time when the real estate industry is just beginning a new growth cycle.

The second factor is the project's strategic location. The Privé is situated in the most prime location in East Saigon, right next to the new financial center of Ho Chi Minh City. Experts believe the project will significantly benefit from the increasingly evident TOD (Transit-Oriented Development) infrastructure and transportation development plan. This creates a sustainable competitive advantage and enhances the ability to maintain room for price increases in subsequent phases.

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The third factor concerns financial scale. Vietcap forecasts that The Privé will contribute a total of VND 27.5 trillion to DXG's sales in the 2025-2026 period; BSC forecasts The Privé will generate VND 34.5 trillion in sales and approximately VND 21 trillion in net cash flow in the 2025-2029 period. However, given the current attractiveness of the real estate market, the loosening credit trend, strong investor demand, and the clear potential for price increases, we estimate that DXG is fully capable of achieving VND 40 trillion in sales and VND 25 trillion in net cash flow, as the actual selling price is higher than the projected estimates of securities companies. This also means that DXG owns a project with sales double its current market capitalization – an extremely large figure.

Furthermore, referring to the Apartment Sales Contract Template, DXG commits to a project handover schedule of 24 ± 6 months, meaning handover could begin as early as the end of 2026, peak in mid-2027, and complete the remaining portion in 2028. This will be a period of explosive profit growth, creating a significant boost for DXG's profit margin. With all project costs already balanced, the increase in selling price will allow this difference to go into The Privé's profit, thereby significantly improving DXG's profit margin.

In parallel with the highlight from The Privé, the real estate brokerage segment – ​​which had previously suffered heavily from declining liquidity – is clearly recovering. Vietcap forecasts DXG's brokerage revenue to grow by 31% and 30% in 2025 and 2026, respectively. The relaunch of DXG's The Privé and Gem Sky World projects is expected to contribute approximately 20% and 40% of DXG's brokerage revenue in 2025 and 2026, compared to the relatively limited contribution from DXG's projects and affiliated companies in 2023–2024.

As of September 8, 2025, the DXG Board of Directors has approved the investment plan for a 23,000 m² high-rise apartment and commercial complex project with a Saigon River frontage, comprising 6 blocks of 40 floors each, providing approximately 3,000 apartments, with a total estimated investment of VND 7,000 billion. The project has completed the investment policy and detailed 1/500 scale planning, ready to enter the implementation phase. This move shows that DXG is not only focusing on a few key projects, but is also continuously increasing its clean land bank in Ho Chi Minh City and surrounding areas – a region that greatly benefits from new infrastructure (Metro, Long Thanh Airport, ring roads).

In summary: Dat Xanh Group is entering a new growth cycle, with The Privé as a symbol affirming its position and ability to exploit superior value. Along with the recovery of brokerage services; the ever-expanding land bank with potential projects and a cautious financial strategy, DXG has a solid foundation to become a leading real estate company in the market. The Privé is not just a real estate project, but a "launching pad" that will help DXG break through and make its mark on the map of major real estate companies in Vietnam.                                                
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ĐHĐCĐ Công ty cổ phần Tập đoàn Đất Xanh (Dat Xanh Group, HOSE: DXG) diễn ra sáng nay đã bầu thành viên Hội đồng quản trị

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